This article is the constant struggle in our industry today. Every thing is scaled on a “design” currency, whether or not it is actual design. Such a comparison and emphasis on design cheapens the meaning, and in the end bad products are blamed because of bad design, not because it was a terrible idea to begin with.

For a recap, here is the Merriam-Webster Definition of design:


de·sign (dəˈzīn/)

purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.


Clean, simple looking UI is a facade now for unthought-out and vetted ideas. The critical thinking has been replaced with icons and flat buttons.

“...but the consequence of the overuse and underthinking of design has led to people—generally those lacking understanding of design—to accept it as a mythical, inaccessible process through which decisions are made, which, in any other setting, would be inappropriate. “

I really hope that we begin to turn this design ship around and begin actually thinking about what we are creating.

PS The image came from here & the type above is a real font!